Create a Buzz about your Business

So you want to market your business, but you don’t have the dough to buy an ad during the Superbowl or even in the Super Saver. Rest assured, there are lots of ways to garner attention for your business that don’t include giant billboards, television promos or an eight-page spread in Cosmo, but you might have to get creative.
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Branding Basics: How to Build a Brand

Branding is a process that is overlooked by many small businesses, but every business has a brand, whether the company is actively involved in the branding process or not. Wouldn’t you like to have a hand in shaping your company image in the eyes of your current and potential customers? This article provides six essential steps to building your brand.
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What is “Lorem ipsum dolor…”

Have you ever seen a design layout and wondered, “What the heck is all this nonsense text?” Don’t fear, your designer has not developed a new, strange language for your design project. In fact, what is referred to as lorem ipsum is commonly used in publishing and graphic design as placeholder text in order to demonstrate the design and layout of a page. It has been the industry standard’s dummy text since the 1500s.
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Eight Characteristics of a Good Website

Is your website producing the results you hoped for? Are you serious about the effectiveness of your online investment? This article explains eight basic ingredients of a successful website. Take note, because missing an ingredient can result in a poor aftertaste for your website visitors.
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Good Copy Means Great Results for Your Business

You may have heard the expression: it’s not what you say but how you say it. Well, that is exactly why good copy can work wonders for the success of your business. A common mistake made by small businesses is to put all their marketing efforts into the look of their identity materials, brochures, websites, etc. and to neglect the actual content of these materials. Never underestimate the power of persuasive verbiage and a few well-turned phrases. A smart marketing strategist will use clever copy that complements the professional look they’ve developed to create a cohesive brand. Here are some copywriting tips that will start you on your way to writing content that gets results for your business.
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