What is “Lorem ipsum dolor…”
Have you ever seen a design layout and wondered, “What the heck is all this nonsense text?” Don’t fear, your designer has not developed a new, strange language for your design project. In fact, what is referred to as lorem ipsum is commonly used in publishing and graphic design as placeholder text in order to demonstrate the design and layout of a page. It has been the industry standard’s dummy text since the 1500s.
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Eight Characteristics of a Good Website
Is your website producing the results you hoped for? Are you serious about the effectiveness of your online investment? This article explains eight basic ingredients of a successful website. Take note, because missing an ingredient can result in a poor aftertaste for your website visitors.
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Good Copy Means Great Results for Your Business
You may have heard the expression: it’s not what you say but how you say it. Well, that is exactly why good copy can work wonders for the success of your business. A common mistake made by small businesses is to put all their marketing efforts into the look of their identity materials, brochures, websites, etc. and to neglect the actual content of these materials. Never underestimate the power of persuasive verbiage and a few well-turned phrases. A smart marketing strategist will use clever copy that complements the professional look they’ve developed to create a cohesive brand. Here are some copywriting tips that will start you on your way to writing content that gets results for your business.
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How to Choose a Web Designer
Finding the right website designer is no easy task. There are so many different companies and individuals out there talking about things like CSS, XHTML, PHP and a whole bunch of other acronyms that mean nothing to the average business owner. This article will show you what questions to ask and how to tell the good from the bad.
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How to Define Your Target Market
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target “anyone interested in my services.” Some may say they target small business owners, homeowners or stay-at-home moms. All of these targets are too general.
Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient and effective way to reach potential clients and generate business.
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