How to Choose a Web Designer

Finding the right website designer is no easy task. There are so many different companies and individuals out there talking about things like CSS, XHTML, PHP and a whole bunch of other acronyms that mean nothing to the average business owner. This article will show you what questions to ask and how to tell the good from the bad.
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How to Define Your Target Market

With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some may say they target small business owners, homeowners or stay-at-home moms. All of these targets are too general. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient and effective way to reach potential clients and generate business.
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Dramatic Shift in Marketing Reality

The world as we know it is very different from 50 years ago, and the marketing methods we use must change with it. One way communication between brands and customers is no longer enough. Social media is on the rise, and web users are demanding one-on-one interaction with the brands and companies they love. This impressive animation by Scholz & Friends demonstrates the evolution of brand marketing.
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Free Marketing Ideas

Tough economic times are creating tighter budgets, but this is no time to quit your marketing efforts. Luckily, some of the best marketing strategies can be implemented with little to no cost. This article will show you how you can grow your business without spending a penny. Start Networking Online Networking is easier than ever with the advent of social media. Connect to customers, friends, professionals in your industry, people with related interests and more.
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The Value of Good Design

Sometimes it can be hard for designers to make potential clients understand the value of good design. Many businesses feel they don’t need to hire a designer when they are perfectly capable of setting up a template-based website for free or creating their own letterhead in Microsoft Word. Professional graphic design is about more than making something pretty. It’s valuable, and here’s why.
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