Creating an Effective Brochure
Brochures are a great marketing tool for reaching your customers, but as with any marketing venture, it must be carefully planned. Proper planning and execution can determine the difference between a brochure that is read and one that is thrown in the trash. Here are some tips to get you on your way to an effective brochure.
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Websites are Valuable Marketing Tools
Many businesses feel that prices are high for a professionally designed website, but they fail to compare the cost to achieve the same value with other marketing media. Here I’ve compared the various media options to show why websites are valuable marketing tools.
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What is RSS?
RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (Wikipedia definition). You can save time and stay updated by using RSS feed readers to retrieve the latest content from websites you are interested and display it in all in one place. This short video from commoncraft describes how you can benefit from RSS.
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Comparison: CSS vs. Table-Based Layouts
Having switched to CSS-based layout design a couple of years ago, I find it odd that there is still a debate going on about whether to code websites with CSS or tables. There seems to be so many reasons why CSS-based design is far superior to table-based design, how can anyone argue? But somehow many web design companies are stuck in the old way of doing things. Here I have listed some of the top differences between CSS and table-based layouts, but first a little history.
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10 Tips for Writing a Design Brief
Before getting an estimate from a designer and especially before beginning the design process, you should take the time to write out your business goals and explain any design requirements. The more a designer understands your business, the better the final design will be.
Telling the designer as much information as you can upfront will save you time and money. Don’t wait until you see the final design to determine it is not the end product you expected. Communication is key to a successful relationship with your designer. Here are some tips to get you started on writing a design brief.
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