Marketing and Consumer Trends for 2010

By Mandy Porta, posted on December 1, 2009

A new year is on its way! Now is the time to re-evaluate your marketing strategy and determine what you can do better to meet your goals and objectives. The consumer marketplace is evolving, are you? Here I’ve gathered some valuable free resources and market research to help you understand the challenges and trends for 2010.

Top 20 Trends in 2010

2010 Consumer Trends Forecast by TrendHunter

View more 2010 trends in multiple categories from marketing and business to fashion and retail at TrendHunter Pro.

10 Crucial Consumer Trends for 2010

By Trendwatching.com

Key Findings:

• Being a good corporate citizen, appealing to urban pride, and dealing with real-time reviews are among the things to consider in 2010.
• Tracking and alerting is the new searching. Consumers want to be alerted with relevant information.
• Audiences in mature consumer societies no longer tolerate being treated like yesteryear’s uninformed, easily shocked, inexperienced, middle-of-the-road consumer. How far you can/should go as a brand, when mirroring societal beliefs that are about anything but being meek?

10 Big Marketing Predictions For 2010

By David Siteman Garland

Is the one-way website dead? Instead of a multi-million dollar marketing plan, will brands begin creating, promoting, syndicating, sharing and marketing their content online? View David’s predictions for 2010.

2009 Marketing Industry Trends Report

By Equation Research

Key Findings:

• Marketers and agencies are embracing the world of social media, though navigating the waters can be difficult. Challenges include knowledge, measuring effectiveness, funding and finding the time to invest in social media.
• Mobile marketing is still in early adapter mode and is expected to continue to rise in use.

Marketing in a Post-Crisis World

By The House of Marketing

Key Findings:

• Online integration, marketing analytics and customer value are on the marketer’s agenda
• Consumers are getting more personal, disloyal and sophisticated
• Companies need to highlight the added value of their products/services more

Twitter and Status Updating, Fall 2009

By Pew Internet

Key Findings:

• Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others.
• As of September 2009, 54% of internet users have a wireless connection to the internet via a laptop, cell phone, game console, or other mobile device. Of those, 25% use Twitter or another service, up from 14% of wireless users in December 2008.
• The median age of a Twitter user is 31, and the median age for Facebook is now 33, up from 26 in May 2008.

The Internet as a Diversion

By Pew Internet

Key Findings:

• Three-quarters of online economic users go online to relax and take their minds off of the recession
• Fully 76% of those who have gone online to relax or take their minds off of the economy have also gone online to find the lowest price on something they need to buy.
• 46% of online economic users who go online as a diversion have also gone online to find or use online coupons.

These resources are sure to get you thinking as you make your plans for next year. What are some other predictions for 2010? Are you planning to do something new and different? What trends do you see in your business?

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